Cats have been a symbol of style and attitude for decades, so it’s no surprise some savvy shoe brands have adopted the feline form for their logos. If you’ve spotted kicks with a sneaky cat logo and wondered about the story behind it, you’ve come to the right place.

If you’re short on time, here’s a quick answer: the popular sneaker brand Puma uses a jumping cat as its iconic logo and mascot.

The History of Puma and its Cat Logo

Puma, one of the leading sports footwear and apparel brands in the world, has a rich history that dates back to the mid-20th century. Founded in 1948 by Rudolf Dassler in Herzogenaurach, Germany, Puma quickly gained recognition for its innovative designs and high-quality products.

Today, Puma is known for its iconic cat logo, which has become synonymous with the brand’s commitment to performance and style.

When and Where Puma was Founded

Puma was founded in 1948 by Rudolf Dassler, the brother of Adidas founder Adi Dassler. The two brothers had previously worked together in their family’s shoe manufacturing company, but due to personal differences, they decided to part ways and start their own businesses.

Rudolf established Puma, while Adi went on to create Adidas. The town of Herzogenaurach, also known as the “City of Shoemakers,” became the birthplace of both iconic brands.

The Inspiration for Puma’s Leaping Cat Logo

The story behind Puma’s famous leaping cat logo is rooted in the brand’s commitment to agility and speed. The logo, which features a sleek silhouette of a leaping Puma, symbolizes the brand’s athletic prowess and dynamic energy.

The inspiration for the logo came from a photograph of a Puma captured in mid-air by a renowned sports photographer. This powerful image perfectly embodied the brand’s values and became the iconic symbol that we know today.

Puma’s Cat Mascot – ‘Mr. Puma’

Puma’s cat mascot, affectionately known as ‘Mr. Puma,’ has played a significant role in the brand’s marketing and advertising campaigns. This charismatic feline character has become a beloved symbol of the brand’s agility, strength, and style. ‘Mr.

Puma’ can be seen in various forms, from animated commercials to merchandise, adding a touch of playfulness and personality to the brand’s image.

For more information about Puma and its history, you can visit their official website here.

Puma’s Use of the Cat Logo Over the Years

Puma, the renowned shoe brand, has become instantly recognizable by its iconic cat logo. The logo, which features a leaping Puma, has played a significant role in the brand’s identity and success. Let’s take a closer look at how Puma has utilized its cat logo throughout the years.

On Puma Sneakers and Apparel

The cat logo can be found prominently displayed on Puma sneakers and apparel. Whether it’s on the side of a sneaker or emblazoned on a t-shirt, the logo serves as a symbol of quality and style. Puma’s commitment to producing high-performance footwear and clothing is reflected in the cat logo, which has become synonymous with the brand’s dedication to excellence.

Over the years, Puma has released countless collections featuring their cat logo, each with its own unique design and color scheme. From classic black and white logos to bold and vibrant variations, the cat logo has evolved to cater to different fashion trends and consumer preferences.

In Puma’s Advertising and Marketing

Puma has effectively utilized its cat logo in its advertising and marketing campaigns. The logo’s sleek and dynamic design captures the essence of speed and agility, which aligns perfectly with Puma’s focus on athletic performance.

Whether it’s in print ads, television commercials, or social media campaigns, the cat logo serves as a powerful visual representation of Puma’s brand message.

Puma has also collaborated with various celebrities and athletes, leveraging the popularity of their endorsers to further promote the brand. The cat logo, prominently featured alongside these influential figures, helps create a sense of credibility and desirability for Puma products.

As Part of the Brand’s Identity and Personality

The cat logo has become an integral part of Puma’s brand identity and personality. It represents the brand’s core values of strength, agility, and innovation. The logo’s association with these attributes has helped Puma establish itself as a leader in the sports apparel industry.

Puma’s use of the cat logo extends beyond its products and marketing efforts. The logo can be seen on Puma’s website, in-store displays, and even on packaging. It serves as a constant reminder of the brand’s commitment to quality and its unique position in the market.

What the Cat Represents for the Puma Brand

The Puma brand, known for its iconic cat logo, has embraced the feline symbol as a representation of its core values and brand identity. The cat logo represents several key characteristics that define the Puma brand and resonate with its target audience.

Speed and Agility

The cat symbolizes speed and agility, which are qualities that Puma strives to embody in its products. Just like a cat, Puma aims to create athletic footwear and apparel that enhances performance and allows athletes to move with speed and agility.

The sleek and streamlined design of Puma products reflects this commitment to speed and agility, making them a popular choice among athletes and sports enthusiasts.

Bold Attitude

The cat logo also represents a bold and confident attitude. Cats are known for their independence, grace, and fearlessness, and these qualities are reflected in the Puma brand. Puma encourages its customers to embrace their individuality, take risks, and express themselves boldly.

The brand’s marketing campaigns often feature athletes and celebrities who embody this fearless attitude, inspiring consumers to do the same.

Innovation and Creativity

Puma has always been at the forefront of innovation and creativity in the sportswear industry. The cat logo symbolizes the brand’s commitment to pushing boundaries and challenging conventions. Puma constantly seeks to innovate and introduce new technologies and designs to improve athletic performance.

This commitment to innovation has helped Puma establish itself as a leader in the industry and gain a loyal customer base.

The Cat Logo from Puma to Other Brands

When it comes to iconic logos in the world of footwear, one of the most recognizable is undoubtedly the cat logo. Most commonly associated with the brand Puma, this logo has become synonymous with style, athleticism, and quality.

However, Puma is not the only brand to utilize this feline-inspired emblem. In fact, the cat logo has had a significant influence on trends and has even spawned spin-offs and imitations from other brands.

Puma’s Influence on Trends

Puma, founded in 1948 by Rudolf Dassler, quickly rose to prominence in the world of athletic footwear. The brand’s cat logo, which features a leaping puma, became a symbol of speed, agility, and strength. It represented the brand’s commitment to innovation and performance.

As Puma gained popularity, so did the cat logo, and it became a staple in the world of sports fashion.

Over the years, Puma’s cat logo has been seen on the feet of numerous athletes, from track stars to soccer players. Its association with top athletes and teams has solidified its status as a symbol of excellence.

The logo’s sleek design and dynamic imagery have also made it a favorite among fashion-forward individuals who appreciate its aesthetic appeal.

As Puma continued to expand its offerings beyond athletic shoes, the cat logo became a recognizable symbol across a range of products, including apparel and accessories. It has become a statement of style and a mark of authenticity, signifying the wearer’s affiliation with a brand known for quality and innovation.

Spin-offs and Imitations of the Logo

Given the success and recognition of Puma’s cat logo, it’s no surprise that other brands have sought to capitalize on its appeal. Spin-offs and imitations of the logo have emerged, mimicking the sleek design and dynamic imagery that made the original so iconic.

One notable example is the brand Cougar, which features a logo depicting a leaping cougar—a close relative of the puma. The similarity to Puma’s logo is no coincidence, as Cougar aimed to capitalize on the association with athleticism and style that the cat logo represents.

While Cougar may not have achieved the same level of success as Puma, its logo has certainly caught the attention of consumers who appreciate the feline-inspired design.

Other brands, too, have attempted to imitate the cat logo’s appeal. Some have used variations of a leaping cat in their own logos, hoping to evoke the same sense of power and grace that Puma’s emblem represents.

However, none have quite managed to capture the essence and recognition of the original cat logo.


The iconic Puma cat logo has stood the test of time as a symbol of the brand’s spirit and style. Its association with speed and bold athleticism captures the energy and competitiveness Puma aims to embody.

Even as the cat logo has spawned imitators, Puma continues leveraging its agile feline mascot in new, creative ways. So next time you spot a sneaker with a stealthy cat on it, you can bet it’s trying to capture some of the prowess of Puma’s famous leaping feline.

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