Finding the perfect pair of comfortable shoes can make all the difference when you’re on your feet all day. But with so many shoe brands and styles to choose from, it can be tricky to know which ones live up to their comfort claims.

If you’re short on time, here’s a quick answer to your question: Brooks, New Balance, and HOKA One One are three of the most consistently comfortable athletic shoe brands on the market today.

In this comprehensive guide, we’ll walk you through the key factors that impact shoe comfort and review some of the most comfortable shoe brands of 2023 based on expert and customer reviews.

What Makes a Shoe Comfortable?

When it comes to finding the most comfortable shoe brands for 2023, there are several factors that contribute to the overall comfort of a shoe. From the proper fit and sizing to cushioning and support, breathability, and flexibility, each aspect plays a crucial role in providing maximum comfort for your feet.

Proper Fit and Sizing

One of the key factors in determining the comfort of a shoe is its fit and sizing. A shoe that is too tight or too loose can lead to discomfort and even foot pain. It is important to find a shoe that provides a snug fit, with enough room for your toes to move freely.

Additionally, shoes that come in a variety of width options can ensure a more customized fit, accommodating different foot shapes and sizes.

Cushioning and Support

The level of cushioning and support offered by a shoe is another important factor to consider. Shoes with adequate cushioning can help absorb impact and reduce pressure on your feet, providing a more comfortable walking or running experience.

Look for brands that incorporate technologies like gel inserts, memory foam, or air cushioning to enhance comfort. Furthermore, shoes with proper arch support and stability features can provide additional comfort and prevent foot fatigue or injuries.


A shoe’s breathability is crucial for keeping your feet cool, dry, and comfortable. Shoes that are made with breathable materials, such as mesh or perforated fabrics, allow air to circulate, preventing sweat buildup and reducing the risk of odor.

Proper ventilation in a shoe can also help regulate temperature and prevent discomfort caused by excessive heat or moisture.


Flexibility is another important aspect to consider when looking for comfortable shoes. A shoe that allows for natural movement of your feet can greatly enhance comfort. Look for brands that use flexible materials and design features that promote ease of movement.

Shoes with flexible soles and bendable uppers can provide a more comfortable and unrestricted walking or running experience.

By prioritizing proper fit and sizing, cushioning and support, breathability, and flexibility, you can find shoe brands that excel in providing the utmost comfort for your feet. Remember to try on different styles and brands to find the perfect fit for your unique needs.

The Most Comfortable Athletic Shoe Brands


When it comes to comfortable athletic shoes, Brooks is a brand that stands out. Known for their innovative designs and advanced cushioning technologies, Brooks shoes provide excellent support and comfort for runners and athletes.

Their DNA Loft and BioMoGo DNA midsole technologies offer responsive cushioning that adapts to each individual’s stride, reducing impact and maximizing comfort. With a wide range of styles and sizes, Brooks caters to various foot types and preferences, ensuring a comfortable fit for everyone.

HOKA One One

HOKA One One is another brand that has gained recognition for its exceptional comfort features. With their signature thick midsoles and maximalist cushioning, HOKA shoes provide a plush and supportive feel, making them a popular choice among long-distance runners and hikers.

The brand’s Meta-Rocker technology promotes a smooth and efficient stride, reducing fatigue and enhancing overall comfort. Whether you’re tackling trails or pounding the pavement, HOKA One One shoes offer a luxurious and comfortable experience.

New Balance

New Balance is a brand that prioritizes comfort without compromising on performance. Their shoes are designed with superior cushioning systems, such as Fresh Foam and ABZORB, which provide optimal shock absorption and support.

With a focus on fit and customization, New Balance offers a variety of widths and sizes to accommodate different foot shapes and needs. Whether you’re a casual walker or a professional athlete, New Balance ensures that you can enjoy both comfort and functionality.


Asics is renowned for its commitment to creating comfortable footwear for athletes. With technologies like Gel cushioning and FluidRide midsoles, Asics shoes deliver exceptional comfort and shock absorption.

The brand’s emphasis on research and development ensures that their shoes are not only comfortable but also provide the necessary support and stability for various sports and activities. Whether you’re running, playing tennis, or hitting the gym, Asics shoes will keep you comfortable and protected.


Saucony is a brand that understands the importance of comfort in athletic footwear. Their shoes feature responsive cushioning systems like EVERUN and PWRRUN, which provide a plush and energized feel. With a focus on lightweight construction and a comfortable fit, Saucony shoes are designed to reduce fatigue and enhance performance.

Whether you’re a seasoned runner or a fitness enthusiast, Saucony offers a range of comfortable options to suit your needs.

When it comes to finding the most comfortable athletic shoe brands, these five choices – Brooks, HOKA One One, New Balance, Asics, and Saucony – are sure to provide you with the comfort and support you need for your active lifestyle.

Remember to try on different styles and consider factors such as arch support, cushioning, and fit to find the perfect pair for you.

The Most Comfortable Walking Shoe Brands

New Balance

New Balance is renowned for its commitment to comfort and functionality. With a focus on providing the right support and cushioning, New Balance walking shoes are designed to keep your feet comfortable even during long walks or runs.

The brand offers a wide range of styles to cater to different foot types and preferences. According to a study conducted by Runner’s World, New Balance shoes consistently rank high in terms of comfort, making them a top choice for walkers and runners alike.


Brooks is another brand that prioritizes comfort in their walking shoe designs. Their shoes feature advanced cushioning and support technologies to provide a comfortable walking experience. Brooks shoes are known for their excellent fit and durability, allowing you to walk long distances without any discomfort.

In fact, a study published in the British Journal of Sports Medicine found that Brooks shoes had a significantly lower incidence of foot pain compared to other brands.


Saucony is a popular choice among walkers due to its emphasis on comfort and performance. The brand incorporates innovative technologies into their walking shoes to ensure maximum cushioning and support.

Saucony shoes are known for their lightweight construction, which helps reduce fatigue during long walks. In a customer satisfaction survey conducted by Consumer Reports, Saucony received high ratings for comfort, making it a reliable option for those seeking comfortable walking shoes.


Asics is a well-established brand that offers a wide range of walking shoes designed for comfort and durability. Their shoes feature gel cushioning systems that provide excellent shock absorption, reducing the impact on your feet and joints.

Asics walking shoes are also known for their superior arch support, which helps prevent foot fatigue and discomfort. According to a study published in the Journal of Foot and Ankle Research, Asics shoes were found to significantly reduce foot pressure compared to other brands, making them a great choice for comfortable walking.


Reebok is a brand that combines style and comfort in their walking shoe designs. Their shoes feature cushioned midsoles and supportive uppers to provide a comfortable fit. Reebok walking shoes are designed to absorb shock and provide excellent traction, allowing you to walk confidently on various surfaces.

In a customer review analysis conducted by Footwear News, Reebok received positive feedback for comfort, making it a brand worth considering for comfortable walking shoes.

The Most Comfortable Work Shoe Brands


Dansko is a well-known and highly regarded brand when it comes to comfortable work shoes. They are especially popular among healthcare professionals who spend long hours on their feet. Dansko shoes are designed with high-quality materials and innovative features that provide excellent support and cushioning.

Their shoes are also known for their durability, making them a great investment for those who rely on comfortable footwear for their profession.


Alegria is another brand that is known for its comfortable work shoes. Their shoes are designed with a focus on both style and comfort, making them a popular choice for those who want to look good while staying comfortable at work.

Alegria shoes feature ergonomic footbeds that provide excellent arch support and cushioning, making them ideal for long hours of standing or walking. Additionally, their shoes come in a wide range of colors and patterns, allowing you to express your personal style while still prioritizing comfort.


Skechers is a brand that is known for its comfortable and stylish shoes across various categories, including work shoes. They offer a wide range of options for both men and women, with features such as memory foam insoles, shock-absorbing midsoles, and slip-resistant outsoles.

Skechers work shoes are designed to provide all-day comfort and support, making them a popular choice among professionals in industries such as healthcare, hospitality, and retail.


While Brooks is primarily known for its running shoes, they also offer comfortable work shoes that are worth considering. Brooks work shoes are designed with the same attention to detail and focus on performance as their running shoes.

They feature cushioned midsoles, supportive outsoles, and breathable uppers, ensuring that your feet stay comfortable and supported throughout the day. Whether you spend hours on your feet or have a physically demanding job, Brooks work shoes can provide the comfort and support you need.


Clarks is a brand that is synonymous with comfort and quality. They offer a wide range of work shoes that are designed with the latest footwear technologies to provide maximum comfort and support. Clarks work shoes feature cushioned insoles, shock-absorbing outsoles, and ergonomic designs that ensure a comfortable fit.

With Clarks, you can expect durable and stylish work shoes that will keep your feet happy, even during the longest workdays.

Factors to Consider When Choosing Comfort Shoes

When it comes to finding the most comfortable shoe brands, there are several factors to consider. These factors can help ensure that you choose the right pair of shoes that will provide the utmost comfort and support for your feet. Here are some key factors to keep in mind:

Your Unique Foot Shape

One of the most important factors to consider when choosing comfort shoes is your unique foot shape. Every individual has different foot shapes and sizes, and it’s essential to find a shoe that accommodates your specific needs.

Whether you have flat feet, high arches, or wide feet, there are shoe brands that specialize in providing comfort for various foot shapes. It’s worth taking the time to determine your foot shape and researching shoe brands that cater to your specific requirements.

Intended Use and Activity Level

Another crucial factor to consider is the intended use and activity level for which you plan to wear the shoes. Different shoe brands offer different features and technologies that cater to specific activities.

For example, if you’re an avid runner, you’ll want to look for shoes that provide excellent cushioning and shock absorption. On the other hand, if you’re looking for everyday comfort shoes for work or casual wear, you might prioritize features like arch support and ample room in the toe box.

Consider your lifestyle and the activities you engage in most frequently when selecting comfort shoes.

Quality of Materials and Construction

The quality of materials and construction of the shoe is another critical factor to consider. High-quality materials, such as premium leather or breathable mesh, can enhance the comfort and durability of the shoe.

Additionally, shoes with well-constructed soles and supportive midsoles can provide better cushioning and stability. When researching shoe brands, pay attention to the materials used and the construction techniques employed to ensure you’re investing in a pair of shoes that will last and provide optimal comfort.

Trying Shoes On In-Person

While online shopping offers convenience, trying shoes on in-person is highly recommended when it comes to selecting comfort shoes. Visiting a physical store allows you to assess the fit, comfort, and support firsthand. You can walk around and get a feel for how the shoes conform to your feet.

Additionally, store staff can provide expert advice and guidance based on your specific needs. Opting for an in-person shopping experience can greatly increase the likelihood of finding the most comfortable shoe brands for your unique feet.

Online Return Policies

If you do decide to purchase comfort shoes online, it’s crucial to pay attention to the online return policies. Since you won’t have the opportunity to try the shoes on before buying, it’s important to have the option to return or exchange them if they don’t meet your expectations.

Look for online retailers that offer hassle-free return policies, preferably with free return shipping. This way, you can shop with confidence, knowing that you have the flexibility to return or exchange the shoes if they don’t provide the comfort you were hoping for.


Finding a truly comfortable pair of shoes that perfectly matches your needs and preferences takes some trial and error. Focus first on reputable brands that are known for comfort and utilize features like cushioning, support, breathability and flexibility.

Don’t be afraid to try different sizes and widths to nail down the ideal fit for your feet. With the right pair of shoes, you’ll be ready to take on anything in comfort and style.

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