With so many athletic shoe brands on the market today, it can be tough to know which ones live up to their reputation and which ones fall short. One brand that seems to spark debate among consumers and athletes alike is Puma.

The iconic leaping cat logo is recognizable around the world, but does Puma deliver high quality, durable shoes worth the price tag? In this comprehensive guide, we’ll take an in-depth look at Puma’s history, shoe technology, product lines, sponsorship deals, and more to help you decide if Puma is a good shoe brand for your needs.

If you’re short on time, here’s the quick answer: Puma is considered a good, reputable athletic shoe brand by most measures. It has a long track record in sports, consistently receives high ratings for style and comfort, and invests heavily in shoe technology and sponsorships.

However, some downsides are that Puma shoes can be more expensive than competitors and sizing/durability issues have been raised by some customers.

A Brief History of Puma

Founded in Germany in the 1920s

Puma, one of the most recognizable shoe brands in the world, has a rich history that dates back to the early 1920s. The company was founded by Rudolf Dassler in Herzogenaurach, Germany. Initially, Puma started as a small footwear factory, producing athletic shoes for local athletes.

Its commitment to quality and innovation quickly gained attention, propelling the brand to new heights.

Split from Adidas in the 1940s

In the 1940s, tensions arose between Rudolf Dassler and his brother Adolf, who founded Adidas. This led to a split between the two brothers, resulting in the formation of two separate companies. Rudolf went on to establish Puma, while Adolf continued to expand Adidas.

This split marked a turning point for Puma, as it allowed the brand to develop its own unique identity and compete directly with its sibling company.

Rise to popularity in the 1960s and 70s

Puma gained significant traction in the 1960s and 70s, thanks to its innovative designs and endorsements from renowned athletes. The iconic Puma Suede, introduced in 1968, became a cultural phenomenon and a favorite among athletes and sneaker enthusiasts alike.

The brand’s association with legendary athletes such as Pelé and Tommie Smith further solidified its reputation as a top player in the sports footwear industry.

Struggles and reorganization in the 1990s

Like many other companies, Puma faced its fair share of challenges in the 1990s. The brand experienced financial difficulties and struggled to keep up with competitors. However, under new leadership and a renewed focus on marketing and product development, Puma managed to navigate through this difficult period.

The company underwent a reorganization process, streamlining its operations and refocusing on its core strengths.

Resurgence and expansion since the 2000s

In the 2000s, Puma experienced a resurgence and embarked on a path of expansion. The brand successfully tapped into the growing athleisure trend, offering stylish and comfortable footwear that transcended traditional sports.

Collaborations with high-profile designers and celebrities, such as Rihanna and Selena Gomez, helped Puma reach new audiences and cement its status as a global fashion powerhouse.

Today, Puma continues to innovate and push boundaries in the sportswear industry. With a diverse range of products, from running shoes to lifestyle sneakers, the brand caters to the needs of athletes and fashion enthusiasts alike.

Puma’s commitment to quality, performance, and style has solidified its position as a reputable and respected shoe brand.

Puma’s Shoe Technology and Innovations

Puma is not just a well-established shoe brand, but also a pioneer in introducing innovative technologies to enhance the performance and comfort of their footwear. Their commitment to innovation has earned them a reputation for producing shoes that are not only stylish but also technologically advanced.

Let’s take a closer look at some of Puma’s notable shoe technologies and innovations:

EVOKNIT uppers

Puma’s EVOKNIT uppers are designed to provide a seamless and sock-like fit, offering maximum flexibility and breathability. This technology uses a knitted fabric that adapts to the shape of the foot, providing a comfortable and supportive fit.

The EVOKNIT uppers also enhance the overall aesthetics of the shoes, giving them a sleek and modern look.

NETFIT adaptive lacing

Puma’s NETFIT technology allows wearers to customize the fit of their shoes through a unique lacing system. The shoes feature numerous customizable lacing options, allowing individuals to find the perfect fit for their feet.

This innovative technology provides optimal support and stability, regardless of foot shape or size.

NRGY beads for energy return

Puma’s NRGY beads technology is designed to provide superior cushioning and energy return. The shoes feature tiny foam beads that compress and rebound with each step, delivering a responsive and comfortable ride.

This technology enhances performance, as it helps to reduce fatigue and increase overall energy levels during physical activities.

Hybrid foam midsoles

Puma’s hybrid foam midsoles combine the benefits of different foam materials to offer a balance of cushioning, responsiveness, and durability. By using a combination of materials with varying densities, Puma creates midsoles that provide excellent shock absorption and energy return, ensuring a smooth and comfortable walking or running experience.

Grip sock liners

Puma’s grip sock liners are designed to enhance traction and stability within the shoe. These liners feature a textured surface that helps to prevent the foot from sliding, reducing the risk of blisters and discomfort.

The grip sock liners also add an extra layer of cushioning, further enhancing the overall comfort of the shoe.

FUTRO cushioning

Puma’s FUTRO cushioning technology combines modern cushioning materials with retro-inspired designs. This innovative technology offers a nostalgic feel with a contemporary twist, providing a perfect balance between style and comfort.

FUTRO cushioning ensures that wearers can enjoy both fashion-forward footwear and all-day comfort.


Puma’s SoftFoam+ technology is designed to provide superior cushioning and support. The shoes with SoftFoam+ feature an extra layer of cushioning that molds to the shape of the foot, offering a personalized fit and enhanced comfort.

This technology helps to reduce pressure points and absorbs shock, making it ideal for long periods of wear.

These are just a few examples of the many innovative shoe technologies and advancements that Puma has introduced over the years. By continuously pushing the boundaries of footwear design, Puma has solidified its position as a leading brand in the industry, offering not only style but also performance-enhancing features in their shoes.

Puma’s Product Lines and Styles

Puma offers a diverse range of product lines and styles to cater to different sports, activities, and lifestyles. Let’s take a closer look at some of their popular offerings:

Lifestyle shoes like Suede and Basket

Puma’s lifestyle shoes, such as the iconic Suede and Basket models, have gained immense popularity among fashion-conscious individuals. These shoes combine comfort and style, making them perfect for everyday wear.

The Suede and Basket models are known for their sleek design, vibrant colors, and premium materials. They have become a staple in the sneaker culture and have been embraced by sneaker enthusiasts worldwide.

Running shoes like Deviate Nitro and Liberate Nitro

For running enthusiasts, Puma offers a range of high-performance running shoes such as the Deviate Nitro and Liberate Nitro. These shoes are designed to provide excellent cushioning, responsiveness, and energy return, helping runners achieve their best performance.

Puma’s running shoes are known for their innovative technologies, lightweight construction, and sleek designs. Whether you’re a casual jogger or a competitive runner, Puma has a running shoe that suits your needs.

Training shoes like Hybrid NX and Enzo

Puma understands the importance of having reliable footwear during training sessions. That’s why they have a variety of training shoes like the Hybrid NX and Enzo that offer stability, support, and flexibility.

These shoes are designed to enhance your performance during workouts, providing comfort and durability. Whether you’re hitting the gym, attending a fitness class, or engaging in any other training activity, Puma’s training shoes are a great choice.

Soccer cleats and gears

Puma has a strong presence in the world of soccer, offering a wide range of soccer cleats and gears. Their soccer cleats are designed with the latest technologies to enhance agility, speed, and control on the field.

Puma collaborates with top soccer players to create innovative and performance-driven gear. Whether you’re a professional player or a passionate amateur, Puma’s soccer cleats and gears are designed to help you excel on the soccer field.

Golf, motorsports, and surfing equipment

Puma also caters to other sports and activities such as golf, motorsports, and surfing. They offer a range of golf shoes, apparel, and accessories that combine style and functionality. Puma’s golf gear is designed to provide comfort, flexibility, and traction, allowing golfers to perform at their best.

Additionally, Puma’s association with motorsports has led to the creation of high-performance shoes and clothing inspired by the adrenaline-fueled world of racing. Finally, Puma also offers a line of surfing equipment, including wetsuits and surfboards, designed to meet the demands of surfers of all levels.

Puma’s Reputation and Reviews

High marks for style and brand image

Puma is widely recognized for its trendy and stylish designs. The brand has successfully collaborated with various celebrities and designers, creating a unique and fashionable image. Puma’s shoes are often praised for their sleek design, bold colors, and eye-catching logos.

The brand’s ability to stay on top of the latest fashion trends has earned them a positive reputation among style-conscious consumers. Its shoes are frequently seen on the feet of athletes, celebrities, and fashion influencers.

Good comfort and cushioning ratings

When it comes to comfort and cushioning, Puma shoes generally receive positive feedback. The brand incorporates innovative technologies such as Ignite foam and NRGY beads to provide responsive cushioning and maximum comfort.

Many customers appreciate the lightweight feel and support that Puma shoes offer, making them suitable for various activities, including running, training, and everyday wear.

Some concerns over durability and sizing

While Puma shoes excel in style and comfort, there have been occasional concerns regarding durability and sizing. Some customers have reported that certain Puma models may wear out faster than expected, especially with frequent and intense use.

Additionally, there have been instances where customers found the shoes to run either slightly larger or smaller than their usual size. It is advisable to read customer reviews and consider trying on the shoes before making a purchase to ensure the best fit and longevity.

Generally positive expert reviews

Experts in the footwear industry have generally praised Puma for its innovative designs, quality materials, and performance features. The brand’s commitment to creating shoes that blend style and functionality has been recognized by experts in sports and fashion.

Many professional athletes and trainers endorse Puma shoes for their performance-enhancing features and overall quality.

Mixed customer reviews, averaging 3-4 stars

Customer reviews of Puma shoes are mixed, resulting in an average rating of 3 to 4 stars. While many customers appreciate the brand’s style and comfort, others have expressed concerns about durability, sizing, and customer service.

It is important to note that individual experiences may vary, and it is recommended to read a range of customer reviews to get a comprehensive understanding of the product.

Puma’s Sponsorships and Brand Ambassadors

Top athletes in soccer, track, golf, and more

Puma has a long history of partnering with top athletes across various sports disciplines. From soccer to track and field, Puma has collaborated with some of the best athletes in the world. In soccer, Puma sponsors renowned players such as Neymar Jr., Antoine Griezmann, and Sergio Agüero, who all wear Puma cleats on the field.

In track and field, Puma sponsors world-class athletes like Usain Bolt and Mondo Duplantis, who have achieved remarkable success while wearing Puma gear. Puma also has partnerships with golfers such as Bryson DeChambeau and Rickie Fowler, further solidifying their presence in the sports industry.

Teams like Manchester City F.C. and Ferrari

Puma’s influence extends beyond individual athletes, as they also sponsor prominent sports teams. One of their notable partnerships is with Manchester City F.C., one of the most successful football clubs in recent years.

Puma provides the team’s kits and merchandise, showcasing their commitment to quality and style. Additionally, Puma has an association with Ferrari, the renowned Formula One racing team. This collaboration demonstrates Puma’s dedication to supporting teams across different sporting disciplines and their ability to cater to a wide range of enthusiasts.

Celebrity endorsements from Rihanna, Cara Delevingne, and others

Puma has also made a significant impact in the world of fashion and lifestyle through its celebrity endorsements. One of their most notable collaborations was with pop icon Rihanna. Her Fenty Puma collection became a global success, combining Puma’s athletic heritage with Rihanna’s unique sense of style.

Puma has also partnered with model and actress Cara Delevingne, who has designed her own line of sneakers in collaboration with the brand. These celebrity endorsements not only attract a diverse audience but also add a touch of glamour and trendiness to Puma’s brand image.

Pricing of Puma Shoes

MSRP from $40-$350 USD

Puma offers a wide range of shoes to cater to different budgets and preferences. The brand’s shoes can be found at various price points, with the manufacturer’s suggested retail price (MSRP) ranging from $40 to $350 USD.

This extensive price range allows customers to choose shoes that fit their budget without compromising on quality or style.

Average running shoe $120-$140

When it comes to running shoes, Puma generally falls within the mid-range price category. On average, Puma running shoes are priced between $120 and $140 USD. These shoes are designed with advanced technologies and materials to provide comfort, support, and durability for runners of all levels.

The price point reflects the brand’s commitment to producing high-quality athletic footwear.

Frequent sales and promotions

Puma often offers sales and promotions, allowing customers to purchase their desired shoes at discounted prices. These sales events can be found both online and in physical stores, offering shoppers the opportunity to save money on their favorite Puma shoe models.

By keeping an eye out for these promotions, customers can benefit from significant savings on their purchases.

More expensive than brands like Nike and Adidas

While Puma offers a wide range of affordable options, it is important to note that the brand’s shoes can be more expensive compared to certain competitors like Nike and Adidas. This price difference can be attributed to various factors, including brand reputation, design, and the use of innovative technologies.

It’s worth considering that Puma shoes are often seen as a fashion statement, combining style and performance.


After reviewing Puma’s long history in athletic footwear, advanced shoe designs, diverse product offerings, generally positive reputation, high-profile sponsorships, and pricing, we can conclude that Puma is considered a good, reputable shoe brand by most metrics.

While no brand is perfect, and some Puma shoes will be better than others, they offer quality, stylish shoes compared to competitors. However, the higher prices and some durability complaints should be considered. Overall, Puma makes a solid athletic shoe option worth checking out.

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